The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup.Īnnual Limited-Time retail releases 2014 Original Limited-Time store release Main article: Baja or Bust Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. Baja Blast was created with the intent to increase drive-thru beverage sales.īaja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. The drink was specifically designed to taste best for their Mexican-inspired food.
It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural & Artificial Tropical Lime Flavor." History īaja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Its tropical theming is shared with its Baja Family, while it was once paired with former secondary Taco Bell exclusive Sangrita Blast.
7 The Bell: A Taco Bell Hotel and Resortīaja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew and is an ocean-like teal in color.
5.7 Baja Caribbean Splash and Baja Passionfruit Punch.3.1 2014 Original Limited-Time store release.
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